Directed by Shea Bennett, this campaign leans into a cinematic, deadpan tone that treats everyday lawn care with the intensity of an action film. We managed the entire project end-to-end, from pre-production through to post, utilising a versatile single location in Middle Dural to maintain consistency while moving quickly across multiple spots. While a significant effort involved physical production tasks like shaping the landscape and installing sprinklers to ensure a grounded, authentic feel, the real challenge began after the edit; since we shot in winter for a summer release, post-production required a comprehensive seasonal shift. By blending traditional VFX techniques like rotoscoping and compositing with AI tools to regenerate backgrounds, we meticulously restored warmth and color to the grass, ensuring every frame held together through precise lens blur and lighting. Handled entirely in-house across edit, VFX, grade, and sound, the final campaign was seamlessly rolled out across TV, web, and social formats. Made by humans. Inspired by green thumbs.